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From slumber parties in middle school to swapping clothes as teenagers, Lisa Lazarus and Lainie Goldstein have been friends for as long as they can remember. These fitness mavens found their love for athletics early on through school athletics and now live for skiing, running, hiking, tennis, yoga, pilates and chasing after their sons, which happens to be one of the hardest workouts of them all.


Outside of the gym, Lisa and Lainie’s lives are just as full and busy so they wanted to create clothing that could keep up with them whether they were at the gym, picking up the kids from school or having lunch or shopping with friends. They knew if they were struggling to find clothing that could do it all, while fitting well, being fashion forward and comfortable that many other women out there were in the same boat.


Drawing on their combined experience as athletes and accomplished business women, they developed Pheel to meet the everyday demands of fashion-forward fitness enthusiasts on the go. Lisa brought her knowledge of business from NYU Stern Business School, her 20 years of experience of fashion editorial experience and her entrepreneurial spirit to the table while Lainie brought her years expertise of fit and importance on function as a highly ranked tennis player, cross trainer, spinning enthusiast, yogi (you name it, she does it) and Licensed Massage Therapist. Together they were able to craft an athletic brand that women could pheel confident, comfortable, feminine and  would perform in or out of the gym.




Lisa and Lainie are the designers and ultimate consumers behind Pheel. When you live in your workout gear like our founders do, you have to love it. So that is just what they set out to do. Create something that women love to wear, performs well, whether at yoga, spin class, grocery shopping or having drinks with friends. They know that women don't have large enough closets or budgets to have sport specific gear, so they created a fitness line that would help women follow their own athletic pursuit, whatever it may be. Not only does the Brazilian technology and thread compression hold you in but it also looks amazing on. The pheeling is like no other, like a second skin.


With Lisa and Lainie’s combined expertise in the athleisure market, each piece in the Pheel collection is designed with the highest quality performance fabrics with stylish silhouettes to ensure that they move with you. Most importantly, Pheel breathes, so you can get the most out of your workout and whatever else the day has in store for you still pheeling refreshed and dry.





Lisa and Lainie chose the feather to represent Pheel because it symbolizes freedom, speed, weightlessness. Light, soft to the touch, and graceful on the body, the Pheel line combines the agile and weightless traits of a feather with the mobility and strength to run, chase, or climb after your dreams.




What sets Pheel Fitness Apparel apart from the rest is that Pheel hasn't focused itself on celebrity endorsements but rather has spent their time and efforts encouraging and empowering other women to follow their dreams. Life begins outside your comfort zone, so Pheel was crafted to help women push the boundaries in fitness and in fashion with the help of our luxuriously soft, quick drying, sweat wicking materials. Pheel’s exclusive Brazilian fabric is lightweight, is strong enough to hold you in, soft enough to feel like second skin, the body-slimming lines sculpt, adapt, and flatter every shape and size without binding.


Pheel is proud to be a women owned business and Lisa and Lainie take great pride that their line is designed and manufactured in the U.S.A. Our founders and the entire Pheel team know that quality is king, so our garments are tested over and over again to ensure optimal comfort and performance before they are ever sold. Designed with the most luxurious fabrics, technical prints, bold colors, and modern flashes of metallic, each stylish piece works together to create a look you can pheel good about wearing from head to toe.


Whether you’re training for a triathlon or just trying to maintain good health, Pheel Fitness Apparel is built to help you perform better, push boundaries and help you pheel empowered to chase after your dreams.





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