Today, Play for P.I.N.K. funds 17 research projects led by 25 of the world’s most advanced and groundbreaking breast cancer researchers. These brilliant minds are committed to research initiatives that focus on prevention, treatment, and a cure for breast cancer. With the help of Play for P.I.N.K. funding - a record-breaking $4,500,000 in 2014 alone - our researchers have made crucial advances that directly influence the care and treatment of patients.
Since 1996, our dedicated volunteers have raised $38.5 million for breast cancer research - one creative event at a time. Play for P.I.N.K. donated $4,500,000 to the Breast Cancer Research Foundation in 2014 - which will fund 18 life-saving research projects next year.
Thanks to Bloomberg’s generous underwriting of our administrative costs, 100% of all funds raised are donated directly to our sole beneficiary, The Breast Cancer Research Foundation.
PLAY FOR PINK-MONTAMMY 2015